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American Rental Association: The Rental Show 2017 Recap

Having been in the events industry for 20 years, we know a thing or two about what separates a good event from a great one. Last week’s American Rental Association show in Orlando has left us exhausted and crazy busy...both of which are signs of a successful trade show! Each year we look forward to attending the ARA show because it offers us the unique opportunity to connect with current and potential clients from all over the country. Without further ado, here are a few of our highlights from the 2017 ARA show!

The People

The Rental Show is a reunion of sorts for us and gives us a chance to meet face-to-face with customers we’ve been doing business with over the last 20 years. IEP strives to be a true partner to caterers and event rental companies by being the best at what we do. That’s why much of our time at every show is spent catching up with clients, learning about new opportunities for their business, and how we can help support their goals. We also love meeting the new faces in the industry! We spoke with quite a few people starting their own catering and rental companies (Learn how to start your own catering company!), offering advice on everything from porcelainand stanchions to glassware and ovens!

The Events

Aside from everything happening on the trade show floor, there was a plethora of events and educational seminars to attend! Our favorite event was hands down the nighttime outing at Universal Studios Islands of Adventure! The park shut down just for the ARA show attendees, giving us the ability to enjoy rides without waiting in line, see special performances and enjoy the delicious catering stations scattered throughout the park. It was a once-in-a-lifetime experience, and we enjoyed every second!

The Weather

It’s been a long, cold winter here at our headquarters in Stoughton, Massachusetts. Luckily, the ARA show allowed us to escape the snow and ice to soak up some much needed vitamin D! The weather was perfect, and we met quite a few northerners who shared our appreciation. We also met some companies from warmer climates who were happy to hear of our free shipping discount on orders over $1,250, making the distance immaterial when it came to filling their inventory!

The Discounts

The people, events and weather were enjoyable, but the main reason people attend the ARA show is to buy and sell! For this reason, many vendors in attendance (including IEP!) offer their best discounts of the year to show-goers. We absolutely love seeing customers  with a laundry list of products to stock up on visiting our booth and taking advantage of the discounts. It’s hard to beat 20% off all porcelain, flatware and glassware and free shipping on orders over $1,250! Knowing not all of our wonderful customers were able to attend the ARA show, we decided to extend the discount to everyone throughout the month of March! Don’t miss our biggest sale of the year!

Written by Jenna Cesary — December 22, 2017

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